Most people that use an auto responder are utilizing it to send out a sequential message over a period of time. Frankly that is the intended use of an auto responder. But most of the articles you read neglect to tell you how to get a list of email addresses into your auto responder in the beginning. Of course once you have a list you must have messages to it. It seems that most of the people telling you all of the wonderful information about how to utilize your list do not tell you how because maybe they just don't know.
List Building Basics
So what do you need to do to build a list of people that are willing to fill out your online form and click submit? This is definitely only the first step in working your list of interested prospects but everything else that follows will fall on deaf ears if there is no one on your list. OK let's state the obvious. You need to have people visit your lead capture page as the first step. Once they are there you need to give them a reason to provide their contact information. There must be a "call to action" You need to paint a picture of what their particular problem is and how you are going to provide information that will help heal their woes. Simple Right?
Three ways to get them on your list
1. Pay for traffic to your site using ad words
2. Build an optimized website that attracts visitors organically
3. Send direct email using an auto responder
Paying for traffic using ad words is a quick way to get traffic immediately to your website but it is usually very expensive depending on your niche. If you have a lot of competition the keywords that you are targeting get very expensive. If you bid too low for your ads then you will not see any traffic or it will not be enough to accurately gauge the effectiveness of your lead capture page.
Building an optimized website that will bring you organic search rankings is my preferred method but it is also expensive and the biggest downfall is that the learning curve to do this is large and sometimes it takes months to build the content needed to succeed.
Sending direct email using an auto responder is the fastest and easiest way to build your list. Many people may wonder well again, who am I going to send my messages to in the first place.
Let me explain what an auto responder list that you purchase from a lead vender is. Home Business Lead Vendors receive thousands of different types of leads every week. One of the leads that they receive is an auto responder lead. These leads come with contact information from when they opted into a form online. These leads are unfiltered. This type of a list requires a lot of sorting to get to the targeted type of lead that you want. A targeted lead is someone that has read your specific email message and has decided to look further into the information that you are making available. "You're Information" Do you understand the power behind that? They are reading your message and are compelled enough to move forward to your website to learn more. This is a highly targeted lead. Now you have traffic to your website or lead capture page. And not just any traffic but traffic that wants to hear more about what you have to offer.
Are all Auto responders the same?
Absolutely NOT! Most auto responders today will only allow the addition of emails into your auto responder if they come from an online form that adds them directly to your account and they also require a double optin. This means that you have successfully had a prospect fill out the form but now you are asking that they confirm the first form that they already filled out. Most of the confirmation emails go into the junk mail and you have a high amount of people that never start to receive the most valuable information that you have to offer.
You know the information that will push them over the top.
The information that will get them to purchase.
The information that will finally make you some money.
You must find an auto responder system that will allow you to import leads directly into the auto responder so you can send out some basic email messages to attract attention and clicks to your website so they can fill out an online form. Once you sign up for one of these auto responder then you can start to build your list fast and see your business grow quickly.
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